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Klipfolio is a versatile platform that has found wide adoption among digital marketing agencies. Users have been able to aggregate data …
Starting at $125 per month
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What is Klipfolio?
Klipfolio PowerMetrics is a metric-centric business intelligence platform. Data teams are able to bring all of their data together and create a catalog of verified metrics that end users are able to explore and visualize using self-serve dashboards and reports.
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Popular Features
- Location Analytics / Geographic Visualization (33)9.191%
- Report sharing and collaboration (33)9.191%
- Customizable dashboards (33)8.989%
- Multi-User Support (named login) (33)8.787%
Pricing
Free
$0
Cloud
Go
$125
Cloud
per month
Pro
$300
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.klipfolio.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $125 per month
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Klipfolio?
According to the vendor's description, Klipfolio is a
platform designed to facilitate metric exploration and self-serve dashboards
for teams. It offers users the ability to connect with various data sources and
create a centralized hub for accessing shared, updated information necessary
for effective decision-making, all without the need for coding. The product
touts its capacity to deliver customizable visualizations of data and
ready-to-present dashboards.
The vendor suggests that industries or professions in search of comprehensive
data analysis, visualization options, time-series analysis, progress tracking,
audience metrics tracking, user engagement tracking, user acquisition tracking,
and sales team performance tracking might find Klipfolio beneficial.
Metric Exploration and Self-Serve Dashboards
The product is designed to enable non-technical team members to create customized and powerful metrics that cater to their specific business requirements. By utilizing Klipfolio, users can streamline feedback loops and enhance collaboration by sharing dashboards with colleagues, ensuring consistent data utilization for decision-making purposes. The platform provides flexibility for teams to configure personalized dashboards with custom business logic, granularity, dimensionality, and visualizations. Moreover, users have the ability to visualize metrics from diverse data sources within a single dashboard or leverage the Explorer feature to analyze multiple metrics simultaneously in order to derive actionable insights. Overall, Klipfolio offers an intuitive solution for businesses seeking to optimize metric exploration processes and facilitate self-service creation of dashboards.
Centralized Access to Shared, Up-to-Date Data
The product's primary objective is to enhance collaboration efficiency through the provision of a unified platform for data storage and access. This eliminates the requirement for teams to navigate multiple platforms or systems, guaranteeing uniformity in working with latest information. The vendor claims that sharing this data among team members is effortless as users can be added to the account, organized into groups, and assigned specific access rights. Additionally, real-time data updates are offered on the product, facilitating the presentation of accurate and up-to-date information during collaborative endeavors. With centralized access to shared data, teams have improved productivity potential and can make better-informed decisions based on dependable insights.
Connection to Google Analytics 4
The product facilitates integration with Google Analytics 4, enabling users to conveniently access and analyze their data. The vendor offers pre-built Klips for efficient visualization of Google Analytics 4 metrics and the ability to import custom data sources. Furthermore, the product includes support in writing queries and connecting to Google Analytics 4 data through its Query Explorer feature. Given the forthcoming replacement of Universal Analytics, Klipfolio provides resources for users to migrate existing dashboards smoothly. Overall, Klipfolio's functionality empowers businesses with effective tracking and visualization of their Google Analytics 4 data for informed decision-making purposes.
Self-Serve Data Analysis and Dashboard Creation
PowerMetrics enables teams to efficiently segment and visualize their business data using a range of filters and visualization types. It simplifies the creation and sharing of dashboards while maintaining historical data for valuable insights. The platform offers a centralized repository for data modeling and storage, making it convenient for decision-makers to build dashboards and make informed choices. With a wide selection of pre-built metrics available, users can easily incorporate them into their dashboard for inspiration. The unique metric-centric architecture provides a structured approach to organizing and analyzing business metrics. Integration with various data sources, including spreadsheets, SQL, REST, and more, is seamless due to the extensive list of integration options offered. Users also have the ability to effortlessly cleanse complex or messy data. PowerMetrics prides itself on providing customizable and professional visualizations that impress without requiring additional design resources. Its seamless integration into existing workflows ensures a smooth user experience. Data security is prioritized through appropriate access controls, safeguarding sensitive information. Regular data refreshes offer up-to-date values while retaining historical trends for effective comparison between time periods and identification of changes over time. Additionally, by incorporating Airtable support, PowerMetrics expands its capabilities by allowing users to track Airtable data via custom metrics created using the powerful query builder feature. Finally, regardless of its origin, all integrated data undergoes standardization within PowerMetrics to ensure consistency across all utilized metrics.
Recurring and Threshold Goal Types
The product is designed to enable users to set and monitor their goals efficiently. It offers two types of goals: recurring and threshold. The recurring goal type allows users to track progress towards a target value over a specific timeframe and receive notifications via email or within the application upon reaching the target value. Conversely, with threshold goals, users can measure proximity to attaining their desired outcome by comparing it against a predetermined threshold value. Notification alerts can be customized to alert users when the threshold is surpassed. These features provided by Klipfolio facilitate informed progress tracking and empower users to take necessary corrective actions.
Klipfolio Features
BI Platform Features
- Supported: Administration via Web Interface
- Supported: Live Connection to External Data
- Supported: Snapshot of External Data
- Supported: In-memory data model
- Supported: ROLAP (SQL-layer querying)
- Supported: Multi-Data Source Reporting (Blending)
- Supported: ETL Capability
- Supported: ETL Scheduler
Supported Data Sources Features
- Supported: MS Excel Workbooks
- Supported: Text Files (CSV, etc)
- Supported: Oracle
- Supported: MS SQL Server
- Supported: IBM DB2
- Supported: Postgres
- Supported: MySQL
- Supported: ODBC
- Supported: Salesforce
- Supported: Google Analytics
BI Standard Reporting Features
- Supported: Customizable dashboards
Ad-hoc Reporting Features
- Supported: Drill-down analysis
- Supported: Predictive modeling
- Supported: Report sharing and collaboration
Report Output and Scheduling Features
- Supported: Publish to Web
- Supported: Publish to PDF
Data Discovery and Visualization Features
- Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
- Supported: Location Analytics / Geographic Visualization
Access Control and Security Features
- Supported: Multi-User Support (named login)
- Supported: Role-Based Security Model
- Supported: Multiple Access Permission Levels (Create, Read, Delete)
- Supported: Single Sign-On (SSO)
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
Application Program Interfaces (APIs) / Embedding Features
- Supported: REST API
- Supported: Themeable User Interface (UI)
Klipfolio Screenshots
Klipfolio Integrations
- Google Analytics
- Google Ads
- Meta Business Suite
- Microsoft Excel
- HubSpot CRM
- QuickBooks Online
- Stripe Payments
- Twitter Ads
- Xero
- Google Drive
- Snowflake
- Google BigQuery
- Microsoft SQL Server
- MongoDB
- Instagram Business
- LinkedIn Pages
- LinkedIn Ads
- Salesforce
- YouTube
- Zendesk
Klipfolio Competitors
- Looker
- Databox
- Microsoft Power BI
- Tableau Cloud
- Holistics
- Grow
- Mode Analytics
Klipfolio Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
Klipfolio PowerMetrics is a metric-centric business intelligence platform. Data teams are able to bring all of their data together and create a catalog of verified metrics that end users are able to explore and visualize using self-serve dashboards and reports.
Klipfolio starts at $125.
Reviewers rate Report Delivery Scheduling highest, with a score of 10.
The most common users of Klipfolio are from Small Businesses (1-50 employees).
Klipfolio Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 49% |
| Mid-Size Companies (51-500 employees) | 31% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(76)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Klipfolio is a versatile platform that has found wide adoption among digital marketing agencies. Users have been able to aggregate data from multiple platforms, creating customized digital dashboards that provide a comprehensive understanding of their marketing efforts. This has proven immensely valuable in proving success to clients and showcasing the impact of their campaigns. By integrating with various MarTech tools, Klipfolio has minimized the manual effort required in data collection, analysis, and reporting. It has become an indispensable tool for marketing teams, allowing them to track business metrics such as sales sources, campaign performance, call center volume, website traffic, and social media measurements. With Klipfolio as their central hub for all important information, users save considerable time by accessing different metrics and analytics from various sources in one platform.
Email marketing agencies have also benefited from Klipfolio's capabilities. The platform enables users to turn data into visually appealing dashboards, assisting clients in making smarter decisions about their email marketing programs. By pulling data from multiple sources and comparing real-time performance with historical data, users gain better insights into company performance and can adjust their strategies accordingly. Klipfolio's strength lies in its ability to transform number-heavy and dry data into visual metrics and presentations that are easy to understand.
Certified partners rely on Klipfolio to help businesses implement dashboards that combine different data sources. This flexibility allows organizations to share data across departments, driving behaviors based on the insights provided by Klipfolio's visualizations. Additionally, investment firms utilize Klipfolio to monitor the health of portfolio companies, funds, and industry news. The platform's real-time KPI metrics replace stale report snapshots that took hours to generate, offering a more dynamic and up-to-date assessment of performance.
Marketing and analytics consultants find Klipfolio fundamental for explaining KPIs and metric performance over time. Its ease of use and helpful customer service have garnered praise from users across various industries. International sales teams, for example, rely on Klipfolio to follow sales KPIs on large screens, providing everyone with detailed insights. Furthermore, Klipfolio has proven to be a crucial tool for creating executive dashboards and displaying panels on office TVs, impressing both staff and potential clients.
Klipfolio's impact extends beyond marketing departments. It has become an essential business intelligence tool for sales and manufacturing departments, allowing them to showcase performance indicators and create enthusiasm among employees. The platform's departmental dashboards help teams visualize relevant KPIs and metrics, leading to better awareness and decision-making.
Another significant use case for Klipfolio is in the tracking and measurement of search marketing strategies. Both organic and paid search marketing efforts can be monitored using Klipfolio. Users can measure the reach of their websites and make informed decisions based on the data collected. Additionally, agencies utilize Klipfolio to track calls and provide quick insights to clients about the benefits of the products or services being sold.
Klipfolio has proven to be a valuable tool for creating analytical, operational, and executive dashboards across various departments. Business intelligence and marketing departments particularly benefit from the platform's capabilities. It allows users to monitor data from media campaigns across multiple channels and track performance results on websites.
One notable advantage of Klipfolio is its ability to handle data integration from multiple analytics services with ease. Users can also integrate it with project management tools like JIRA, further streamlining their workflows. The intuitive interface and ease of use make creating dashboards and visualizations over marketing campaign data a seamless process.
Overall, Klipfolio serves as a comprehensive dashboarding solution that enables users to report and represent their marketing efforts to clients, team members, and other stakeholders effectively. By consolidating vital company data in a single platform, teams can save time, improve decision-making processes, and increase productivity. With its wide range of applications across industries, Klipfolio has become an indispensable tool for businesses looking to visualize and analyze their key metrics.
Easy to use: Many reviewers have mentioned that the software is easy to use. They appreciate its user-friendly interface and intuitive navigation, making it accessible for users of all skill levels.
Efficient performance: Several users have praised the software for its efficient performance. They have noted that it runs smoothly without any lag or slowdowns, allowing them to complete their tasks quickly and effectively.
Responsive customer support: A number of customers have expressed satisfaction with the responsive customer support provided by the company. They have reported receiving prompt assistance and helpful responses when encountering any issues or needing clarification on certain features.
Steep Learning Curve: Several users have mentioned that there is a steep learning curve when using Klipfolio, especially for those with less experience in Excel, SQL, and database design. Some users have found the user interface to be confusing and suggested that organizing tabs and settings could be improved.
Limitations in File Size Upload and Integrations: Users have expressed that there are limitations in terms of file size upload and third-party integrations. This has been mentioned by multiple reviewers as a drawback of using Klipfolio.
Documentation and Support Could Be Better: Some users have felt that the documentation and support provided by Klipfolio could be better. They have mentioned a desire for more examples, methods, and instructional materials to help them work with JSON calls, websites, services, and other features of the tool.
Users highly recommend investing in Klipfolio for visually appealing dashboards and quick implementation. They find it to be a good program for performance management, tracking, and representing company goals and KPIs.
It is recommended to spend upfront time on training and implementation, especially for using APIs, to fully utilize Klipfolio's capabilities. Users suggest keeping teams up to date with data and KPIs through the software and utilizing the support staff for customization needs.
Users recommend Klipfolio for small businesses on a budget, particularly those familiar with Excel formulas and SQL. They advise trying Klipfolio on a trial basis and utilizing the support team for any questions or concerns. Users find Klipfolio to be a solid BI tool with an excellent price point for customizable business dashboards and easy integration with platforms.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
April 13, 2022
Dashboards can be built using a variety of data sources
A single spot for all our company's vital data saves time and effort, and we've found Klipfolio to be an excellent choice for this purpose. Our time is saved by being able to monitor data and analytics from a variety of sources on a single platform. In both organic and paid search marketing strategies, it has a big impact.
- Creating complex dashboards to monitor many metrics throughout your whole metrics collection is absurdly simple.
- With a “plug-and-play” system, almost any integration is conceivable without requiring any coding at all.
- Klipfolio comes with a variety of dashboard templates that can be used as a starting point for your creations.
- In certain cases, instructional materials are out of date and don't correlate to the most current product available.
- Some technical knowledge is required to move beyond the pre-built klips and connectors.
March 01, 2022
Make complex data easy to understand and visualize
We use Klipfolio for creating visual metrics for presentations and visualizations for sales consulting. We often use the program to show off number-heavy and dry data in more colorful and interesting presentations. Coworkers and clients are both captivated with the graphics and it is easier to keep their attention. Large numbers can often get lost and the visuals help a ton to understand the scale of things.
- Visuals
- Easy to use
- Intuitive setup
- Easy to use, hard to master
- I think the UI is well done but organizing the tabs and settings could help
- Importing additional types of data would save a ton of time. The click-and-drag function is the best.
- Display more than one line or bar on the same chart
February 21, 2022
Introduce Klipfolio to your Marketing team
We used Klipfolio to create dashboards and visualizations over the marketing campaign data that we get from from Google Analytics. It was easy to use, intuitive and we were able to create good-looking dashboard in a short span of time and the business users are happy with the dashboard and the decision to go with Klipfolio.
- The UI is excellent and loved by C level executives
- Data Integration from many sources
- Detailed Documentation and good support
- Dashboard Customizations to suit the needs of business users
- Limited API settings
- Development time could be better since some features which are available out of the box in other tools needs time and effort to replicate here
We have used Klipfolio as a single point of truth for aggregating our client data from multiple platforms and centralizing. Klipfolio enables us to create our own customized digital dashboards so that we can get a live 360º view of our digital marketing efforts in real-time. With so many integrations these days it is more important than ever that we are able to minimize the manual efforts in data collection, analysis, and reporting. No other platform we have tried has been able to provide us with such as much of a comprehensive understanding of how well our efforts are working so we know where, when, and how to consider our next dollar spent on marketing.
- Klipfolio provides intuitive set up and integrations.
- Klipfolio is the best version of a "low-code / no-code" approach to dashboard creation.
- Klipfolio enables us to design comprehensive reports that make monthly, quarterly, and annual reporting a breeze.
- Klipfolio has provided us with access to a data aggregation platform that does everything we need for the business solutions that we offer our clients and doesn't break the bank to do so.
- While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
- Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
- It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
December 06, 2019
Excellent tool for dashboards
We use Klipfolio in full-screen mode on large screen TVs in every department as departmental dashboards, displaying relevant KPIs and metrics to teams on their performance, goals, and trends. Klipfolio has helped us create useful visualizations for data in disparate sources and display it in a consistent interface. Surfacing KPI data to teams and managers in such a prominent way has lead to better awareness and decision making across the board.
- Simple yet powerful visualization editor
- Integrations with numerous data sources
- Excellent documentation
- Shared/permalink dashboards are perfect for allowing private access without requiring login
- Power Metrics help trend data that isn't otherwise in time-series format
- Lack of color themes (only light/dark)
May 23, 2019
Klipfolio Might Be the Last BI Tool You Will Buy
As a digital marketing agency, our clients will continue to judge our contributions by the bottom line. But if you are a digital marketer, your contribution to the bottom line is nebulous at best. Right? So you, like us, need a way to measure and display these metrics in a way that proves success. You need a solution that can connect to more MarTech that you knew even existed and aggregate the data for easy consumption. Hello Klipfolio!
- Connects to a TON of MarTech
- Prebuilt metrics are quite useful
- Great support for when you get stuck
- Steep learning curve
- Dashboards really need a "master refresh" button
- Most people hate reports
August 03, 2018
Klipfolio continues to amaze me
Score 10 out of 10
Vetted Review
Verified User
We use Klipfolio to get real-time KPI metrics across our entire organization. Previously we were building report snapshots which instantly became stale and took hours to generate.
- Extremely easy to get reports once setup
- Gives you outlook on historical and future data trends
- Saves you a ton of time building custom reports
- Allows you to grow your business more intellegently than before
- Honestly, I don't have a single bad thing I'd say about Klipfolio. Maybe there is a learning curve for some people that don't have data analytics experience, however, the Ninja team at Klipfolio is so amazing and on the ball that it's not an issue and the platform has a great degree of customization, so I don't consider this a con at all actually. Special shout out to Adam from the ninja team for all the support he has given us.
Score 10 out of 10
Vetted Review
Verified User
We use Klipfolio to visualise data across a wide array of data sets (departmental KPIs, key business progress etc). It allowed us to simplify departmental assessment procedures & easily asses areas which require improving on.
Klipfolio allows you to easily integrate with third-party services (such as Slack, MySQL etc) in order to pull data & display it in a readable format.
Klipfolio allows you to easily integrate with third-party services (such as Slack, MySQL etc) in order to pull data & display it in a readable format.
- Easily integrates with third-party services
- Can refine data within the application itself without the requirement of restructuring your database design
- Provides a simple interface for learning
- Data refreshes are efficiently handled & documentation is rich
- A slightly steep learning curve for people with less experience in Excel, SQL & database design
March 22, 2018
Klipfolio is an awesome tool!
Score 10 out of 10
Vetted Review
Verified User
We are Certified Partners of Klipfolio, so we are fans. :-) We help a lot of businesses with the implementation of their dashboards. Besides that, we use Klipfolio ourselves as well. The biggest pros: the ability to combine a lot of different sources, the possibility to build your own custom dashboards with all the metrics/data you want to see at one place and the awesome support team of Klipfolio! They are always there to give suggestions or help you build the klips you want.
- Combine a lot of sources
- Build your own, tailor made dashboards
- Support
- Steep learning curve
February 22, 2018
Has a learning curve, and it's worth it!
Score 9 out of 10
Vetted Review
Verified User
I've started using Klipfolio to create an executive dashboard. Great product, powerful and relatively easy to use - and when you get stuck, customer service is always there to help, and quickly! I love the "chat" feature of customer service, it has saved me a LOT of frustration. I definitely recommend this product!
- Very flexible platform
- Easy to use
- Beautiful layouts
- Great support
- A bit hard to use, but it's to be expected for such a powerful product
December 15, 2017
Get all your data in one place, and make it look amazing!
Our entire company interacts with Klipfolio dashboards. We are using it to provide insight into our marketing, sales, and customer support. Getting everyone on the same page has been a huge boost to our bottom line.
- Providing a "hub" to pull many different data sets from is critical for us.
- Once you get comfortable with the "formula-bar" interface, it is immensely powerful.
- The "cloud" aspect of the solution, so that any employee can see their dashboard wherever they are, allow us to work efficiently.
- Learning the formulas in Klipfolio can be like learning a new language.
- There are outages a little more often than I would like.
- There are some quality-of-life improvements that I would like to see (report on what data sources/klips are in use, copy a Klip, feedback on formula errors).
October 30, 2017
Amazing Dashboard Plataform
We use the Klipfolio for many clients of the agency, for analytical, operational and executive dashboards. The Klipfolio is most used for the Business Intelligence and Marketing departments. In many cases, we use it to monitor daily, hourly, weekly, and monthly data from media campaigns across multiple channels. We also use it to track performance results on the site.
- Excellent manager accounts
- Most important and famous for integrations from connected data
- API from advanced users
- Flexible plans from small business
- Amazing support by chat or call
- Marketers can use easily
- Need a upgrade plan to fully customize CSS and themes in dashboards
- Average learning curve for building dashboards
- Maintaining of complex dashboards could become complicated
Klipfolio saves time in reporting and [creating] custom dashboards to show in real time the status of a brand in each digital media [platform where] they are involved, following their main objectives and tracking the critical KPIs to show big data for big decisions.
- High reach for customizing data to show as you really want
- Easy learning and well documented (for using the tool 100%)
- Always adding more and more data sources for different media
- The advertise must be global
- Translate options / replaces for other languages
- Need more people on the forums to see how they are using the tool, will need more ideas in future.
October 13, 2016
Great dashboard solution for BI exports
Score 10 out of 10
Vetted Review
Verified User
We use Klipfolio for dashboards and reports sent out regularly. It's a perfect fit, connects to anything of value to us, is beautiful and most important of all is very versatile.
- Many connectors
- Very versatile formula bar
- Beautiful graphs
- For us it is a perfect fit, but other organisations might need some specific connector.